Summary
A woman sued Toyota, a car company, because she thought she was being stalked which was actually a complain ad for this new car. It showed e-mails and videos of this woman. She made a $10-million lawsuit against Toyota.
Technology today makes it a lot easier to advertise also a new way to advertise. Lindsay Meredith, a marketing professor at Simon Fraser University said that you have to be different to get their attention. Marketers have to be unique but to be careful or else they'll get hurt.
Shockvertising has been shown around such as these ads: Boost mobile have pigs eat pigs, Diesel having a woman breast feed a baby made from rotting meat and Aylmer breaking into people's house telling them to "try the sauce".
Many people watch or listen to ads, but at least 10 thousand people won’t get offended but it only takes a few people to get offended and cause a wave.
Connection
The connection is with niche marketing because these companies or brands are unique and they are only selling their own goods to customers. They are also connected with freedom of trade because they could trade goods without the government in the way. I also think that it is connected with demographics because they are only targeting a specific group. Like the Toyota commercial, those who are old and probably doesn't even have a valid license wouldn't get attracted to these commercial but to young adults that just came out of high school, not only this commercial is funny, but also it reels them into buying that car even more.
Reflection
Even though some commercials these days are a bit more chaotic, I still find them entertaining to watch and it actually catches my attention. I remember this one commercial that I really hated because it was trying to target teenagers, it actually made me upset. It was a Kraft dinner commercial where this teenage boy that looked like he dropped out of high school and worked at the gas station and he started to eat one of those instant cup Kraft dinner and he got all popular with the customers; he got the girl and got one of the man giving him an extra tip for wiping his windows. My point is, even though I hated this a lot, it is burned into my brain and the next time I visited Super Store or London Drugs, I would look at that Kraft dinner and actually purchase it because I wanted to try it out. Sometimes I wonder why I would purchase it even though I hated the commercial. Is it because I wanted to see if it actually tasted as good as the commercial made it to be?
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I've got to agree with that. I remember when "Yoplait" the yogurt drink first came out the their commercials aired on YTV. It was hands down one of the dumbest commercials. It had a guy singing "Give me yop yo mama" or something along those lines. However after watching it a few times I started singing the song from that commercial, and I even ended up convincing my mom to buy some the next time we were at Superstore. Perhaps your right, the dumbest commercials can also be the most effective ones.
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